WISP Broom Shark Tank Update
The WISP broom, an innovative cleaning tool developed by Eben Dobson, made its debut on Shark Tank in 2018. Designed to improve traditional brooms, it features a unique foot-held dustpan and electrostatic bristles that effortlessly collect dirt and debris.
Despite showcasing a creative and functional product, Dobson’s Shark Tank pitch ended without securing an investment. However, the exposure allowed the WISP to gain significant traction post-show, transforming the brand’s market presence through strategic decisions and partnerships.
Product Overview and Creator Profile
| Feature | Details |
|---|---|
| Product Name | WISP Broom |
| Inventor | Eben Dobson |
| Shark Tank Appearance | 2018 (Season 9) |
| Investment Sought | $500,000 for 10% equity |
| Notable Features | Hands-free dustpan, ergonomic design, electrostatic bristles |
| Partnerships | Lori Greiner’s QVC (promotional only) |
What Happened to WISP Broom After Shark Tank?
While Dobson didn’t secure a financial investment on Shark Tank, Lori Greiner later promoted the WISP on QVC, boosting its visibility and sales. This exposure led to rapid sales growth, particularly during the holiday season in 2018, and opened doors for further partnerships in e-commerce and retail.
The WISP has since expanded its product range, adding new tools like a pet hair broom, a mini WISP for small spaces, and various mop and dusting options that appeal to a broader audience.
Business Growth and Sales Channels
WISP saw substantial growth after Shark Tank, benefiting from increased online presence and strategic retail placements. The company’s products are now available in stores like Target and Bed Bath & Beyond, alongside its dedicated online store. Amazon and QVC also became significant sales channels, allowing WISP to tap into a vast customer base seeking innovative home solutions.
Product Diversification and Market Adaptation
Following the initial broom, WISP expanded into a comprehensive cleaning system. Newer products include electrostatic dust cloths, extended broom handles, and eco-friendly versions, which resonate well with environmentally conscious consumers. This diversification has allowed WISP to create a loyal customer base and cater to specific cleaning needs beyond the traditional broom.
Current Standing and Financial Overview
As of 2024, the WISP brand continues to thrive with estimated annual revenues in the millions. Despite a rocky start and financial setbacks detailed during the Shark Tank pitch, Dobson’s perseverance and subsequent marketing strategies have led to a profitable and growing enterprise. The brand’s success story highlights the importance of exposure, even without direct investment, in building a sustainable business.
Conclusion
The WISP Broom’s journey after Shark Tank is a testament to the power of innovation, persistence, and the right partnerships. Despite leaving the Tank without a deal, Eben Dobson’s unique cleaning tool gained widespread attention, allowing him to transform a setback into a success story. The QVC feature with Lori Greiner significantly boosted WISP’s sales and visibility, while product diversification and entry into major retailers helped secure a broader market presence.
